We’ve all thought it: What if Santa’s nine reindeers were a group of international athletes, coming together for one night only each Christmas Eve for the earth’s toughest feat of endurance – a round the world race against time to deliver presents to billions.
The Reindeer Game adds Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and of course Rudolph, to an elite club of sports superstars, alongside the likes of Michael Jordan, Serena Williams and Tiger Woods, each with their own completely bespoke logo and brand identity.
7 Billion People. 1 Night. 9 Reindeer. #TheReindeerGame2018